Tuesday, January 9, 2018

Challenges with CPC/CPM ads and adblocking software.

Ad blockers are applications (like plugins or browser extensions) that remove or alter advertising content on a webpage.


A 2014 report from richeetech assess that adblock usage was up 70 percent year-over-year, with more than 140 million people blocking ads worldwide, including 41 percent of 18 to 29-year-olds. Some very important stats show that:

Read news from BBC News here

*Adblocking cost advertisers $22billion in 2015 alone (pageFair, 2015)
*Adblock Plus, the most popular adblock app has reached 300 million downloads worldwide (Hubspot, 2016).
*419 million mobile users have installed an adblocking software on their smartphones (pageFair 2015).
*Mobile adblocking has increased 90% year over year and 70% of people dislike it (Hubspot, 2016)
*The Apple iOS 9 came with an inbuilt adblocker for its over 700 million IPhone users.
*Popular mobile browsers like safari, Opera mini have adblocking software inbuilt. 7 out of 10 Nigerians use Opera Mini as their default mobile browsers (Geek.ng)
*However, it is important to still note that Nigeria has a <5% rate of adblocking software usage (PageFair, 2017).
*Adblocking in South Africa is still relatively low at 13%.

BBC Hausa

Because the ad-blocking numbers are relatively low compared to other countries, this gives us a head start to proactively tackle ad-blocking to be strategically well placed by being long ahead of the alarmingly growning worldwide trend, especially among our target audience so when that time comes when CPC/CPM/CPA revenue driven online media companies fall, we will come out tops and maintain market dominance.

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